New Luxury Bag Brand Gladstn London Launches

May 28, 2023 0 Comments

A current bestseller at Harrods since its launch a year ago, Gladstn London is coming to the United States. The range of fine Italian leather bags started as a menswear collection, but now offers styles considered “shareable” to promote the launch, according to owner and CEO (or chief bag carrier, as he prefers) Richard Sharman, who sits down with FashionUnited in New York during a 2-day press trip. “The percentage distinction between male and female customers is now 60/40 and our female base continues to grow,” says Sharman.

Sherlock Holmes wore a Gladstone bag, while the Original was a carpet bag designed for British prime Minister William Gladstone to promote travel. But despite its literary and old-fashioned name, the Gladstn London brand is not yet five years old. However, the connection with travel remains, because Sharman’s Inspiration for creating the range was the lack of luxury suitcases and bags that made traveling manageable and comfortable. The range includes trolleys with pockets to plug in your computer that facilitate airport security, elegant suitcases with wheels that stand on the narrowest escalators. They are functional but elegant and fun investment objects.

Despite being surrounded by Glamor and Fashion as a child and walking around his mother’s village shop, Sharman chose to pursue a career in finance. Now, on the other side of those corporate years, he says, his return to Fashion seems to be closing in, destiny. In fact, one of her first bags, the Stanley, was named in honor of her elegant mother.
British luxury meets Italian craftsmanship at Gladstn London

All the models are designed by a small team from the brand’s London Studio and manufactured in small series in workshops north of Milan, using leather from tanneries in the Venice region and equipment from Florence. “We work with small, devoted workshops, often located right above the family home,” says Sharman. “And maybe there are only 20 specific styles in the world.”The product is discreet, impeccably finished, without logos, the quintessence of stealth wealth. Sharman is looking for locations in the United States that reflect this aesthetic, and he says he has no plans to step up the Logoification or move away from the Vision of Effortless Chic that the brand has become known for across the pond. However, there are limited edition options, and for the customer who wants a unique piece, there is a Personalized Service on the site where the customer can choose from a selection of Skins, colors, Accessories and details.

In the meme-worthy scene from the hit HBO show, succession, if Tom describes a bag worn by Cousin Greg’s date as “ridiculously roomy”, he might have described the Renegade tote or Natty Hampton, sleek and roomy silhouettes in a range of striking colors. As competitors, Sharman cites brands such as T Anthony and Mark Cross in the United States; Smythson and Mulberry in the United Kingdom; and Valextra in Italy.

Despite the luxury reputation of the brand, the nickname that Sharman prefers to associate is “Start up. He says: “We are not Louis Vuitton, and I think we will always consider ourselves a start-up because you have to do it if you want to evolve.He understands the customer’s excitement when making a luxury purchase and is therefore particularly proud to be able to guarantee the worldwide shipment of the overnight bags so that they arrive to American customers within 2 days: “You have to maintain this excitement and make sure that the customer gets his bag quickly.”

One of the statements on the website reads: “The daily trips we take are the essence of our lives. These are the moments that unfold when we experience the familiar and the unexpected. Like a trusted friend, your Gladstn London bag will be by your side in crucial moments.”

This is a good moment because we are seeing in the headlines the rise of the phenomenon known as vendetta.”People are booking trips just to get back to recent times because they kept us at home for so long. So for vacation-hungry Americans who suffer from wanderlust and want to come back and explore while projecting the polished, timeless appeal that demands serene luxury, rest assured. Gladstn London has arrived.

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